NEW PROVIDENCE, N.J., June 1, 2017 /PRNewswire/ — The Board of Directors of Advanced Health Media, LLC (AHM) today announces a series of executive appointments in response to increased demand for AHM’s Life Sciences compliance software, CentrisDirectTM and expanded use of its event management services, CentrisServicesTM. AHM will continue to focus on customer service excellence and technological innovation.

Christine Croft has been appointed Chief Executive Officer of AHM. Christine has served as SVP & Chief Financial Officer of AHM since October 2013. As CEO, Christine will be responsible for leading the strategic direction of the Company, sales and business development, organizational effectiveness and operational excellence. Prior to joining AHM, Christine spent 11 years in increasingly senior leadership roles at global Life Sciences CRM companies Dendrite International and Cegedim.

Christine Croft

Christine Croft, AHM CEO

Frank Spender has been appointed to the position of SVP & Chief Financial Officer of AHM. Frank has served as VP Finance at AHM since January 2016. Prior to joining AHM, Frank spent 16 years in various financial leadership roles at IMS Health and its subsidiaries.

In addition, Kevin McMurtry, the founder of AHM and current Chairman, has been appointed Executive Chairman by AHM’s Board of Directors. Kevin has been an active Director of the Company since 2007. As Executive Chairman, he will provide strategic guidance and leadership support to the executive team.

“Christine Croft is a proven manager and leader,” says Kevin McMurtry. “During her time at AHM she has worked with every functional area within the Company and her experience and depth of knowledge have benefitted the Company at every turn. From her first day at AHM, Christine’s focus has been our customers. She understands that AHM’s success depends on satisfied customers who rely on AHM to deliver innovative, solution-oriented technology supported by world-class customer service. For all these reasons I am pleased and proud to announce Christine Croft’s promotion to Chief Executive Officer of AHM.”

AHM is a leading global provider of software and service solutions designed to manage compliant healthcare professional (HCP) interactions for the Life Sciences industry. For 20 years and with 4 offices worldwide and 500+ employees, AHM works with Life Sciences companies to solve industry challenges when managing HCP engagements on a local and or global level. For more information, visit


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