InsiteResearch Introduces Keystone
2005-05-09
InsiteResearch Introduces State-of-the-Art Thought Leader Management System
Keystone System Enhances Data Management to Maximize ROI
Union, N.J. (May 9, 2005) - InsiteResearch, the leader in customized pharmaceutical market research, announces the launch and availability of the Keystone System, an innovative platform for managing and tracking all critical data related to key influencers, authors, speakers, advocates, investigators and association officers for the pharmaceutical and medical industries.
"While traditional Key Opinion Leader databases and subscription services fall short of being able to effectively and efficiently manage thought leader initiatives, the Keystone System enhances the benefits of a database with expanded research and in-depth thought leader profiles, and couples them with the ability to create and implement thought leader development plans," said Eric Johnson, Senior Vice President of InsiteResearch. "Because pharmaceutical companies can more accurately identify, track and manage their key influencers, the Keystone System enables them to maximize the return on investment in their thought leader programs and ultimately impact their bottom-line."
The Keystone System offers pharmaceutical marketers, medical science staff and sales personnel the ability to gain vital information on key industry leaders and arrange these leaders by their strengths as they pertain to certain marketing activities. The system is a comprehensive and intelligent web-based platform that manages all data, providing users with the time and freedom to enhance relationships with thought leaders. The Keystone System offers the most integrated and detailed data repository on the market, organizing all information into a single, central location. Customizable searches and reports capture data on demand at the time of need. The Keystone System can also secure the most specific preferences, allowing customers to better leverage data to enhance their thought leader management program for key industry experts.
InsiteResearch is a market research company that combines industry experience and innovative technology to provide customers with custom market research. It has end-to-end solutions for thought leader identification, research, influence mapping and data management. Headquartered in Union, N.J., InsiteResearch is a division of Advanced Health Media. For more information on InsiteResearch, visit the Web site at www.insiteresearch.net or call 908-964-2411.
