NEW PROVIDENCE, N.J., Dec. 12, 2016 /PRNewswire/ — Advanced Health Media, LLC (AHM) and Veeva Systems Inc. (Veeva) have announced a strategic partnership to provide integrated events management and compliance solutions to healthcare professionals (HCPs) to support their clients across global markets.

AHM is a leading global provider of software and service solutions designed to manage compliant interactions with healthcare professionals. AHM’s cloud-based solution, CentrisDirectTM, is a best of breed HCP interactions management platform that supports AHM’s CentrisServices™ meetings and event management offering. Veeva is a leader in cloud-based software that helps Life Sciences organizations market and sell more effectively. Veeva CRM Events Management is an enterprise solution for managing better live and virtual events with greater compliance.

Veeva and AHM are bringing together leading software solutions and services that are tightly integrated for events management. AHM will provide additional options for customers by integrating Veeva CRM Events Management with CentrisDirectTM and CentrisServicesTM into a single platform to manage all HCP/HCO interactions and provide a full suite of engagement logistics, compliance and financial payments supporting HCP interactions. As a part of the initiative, AHM will join the Veeva Technology Partner Program.

“We are excited about the partnering initiative with Veeva as it will create additional opportunities to provide value to our mutual clients. Our broadening services capabilities and focus on compliance for all types of HCP meetings and events across global markets is resonating with our clients. The addition of Veeva as a partner will extend the value we provide,” said Nigel Whitehead, AHM CEO.

“As AHM is the leader in the provision of technology enabled services to support the management of global HCP interactions and compliance, we are excited to partner with them,” said Andrew Fuchs, Director of Commercial Strategy at Veeva. “AHM’s CentrisDirect™ and Veeva CRM Events Management, together, will simplify and streamline the complexity of end-to-end meeting and event planning and execution to bring greater value to our mutual customers.”

AHM has a proven history of providing supplemental cloud based solution to its clients, including compliance management, workflows, approvals, FMV, Contracting, Debarment, Vetting, Bureau Profiling, and Complex Cap Management. AHM also provides Financial Services such as centralized expenses, reconciliation and invoicing; ‘expert-facing’ capabilities including portal, contract, calendar, training, and expenses along with other global support and services.

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About Veeva Systems

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 475 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit


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