IQVIA Insights Leverage CMS Data for Strategy Development
Are you leveraging commercial compliance data to inform critical business decisions about your promotional programming? To improve your educational reach and cultivate deeper engagement with healthcare professionals (HCPs), data that is publicly available from The Centers for Medicare & Medicaid Services (CMS) Open Payment platform can be leveraged as a valuable source of information. IQVIA has the resources and proprietary data to provide key insights and strategic actions to improve promotional programs and engagements.
Download this new IQVIA Commercial Compliance white paper and discover:
- Important insights that can inform a Life Sciences company’s speaker program activity in many ways
- Key benchmarks to look for when evaluating promotional activities and spending against those of competing brands or products
- How IQVIA’s proprietary and unparalleled data and analytics services, when combined with Open Payments data, provides the basis for commercial activity guidance for Life Sciences companies
- And more